01 / 21

Before anything else

Give me something to build.

Shout one out. Anything you'd want on a screen. I'll start it now and it runs while we talk.

02 / 21

Running

It's going. We'll come back to it at the end.

If it falls over, you'll see that too. That's the point of doing it live.

03 / 21

Quickly, so you know why to listen

Everything I do goes through Claude.

£0

on AI tooling since May. Claude, OpenAI, Cursor.

£0

on a PC built to run it faster.

0M

tokens through the API in five weeks.

0

automated calls I never watched.

0h

a day, every day, since March.

04 / 21

I built that.

The AI Visibility Check you just saw. The StudioCanal census. The page you're looking at. Nobody wrote any code, me included.

05 / 21

Your ideas

I asked all of you what you'd hand over. Most of it already exists.

06 / 21

Tom · Commercial Director

Pulling receipts and paid invoices for bookkeeping. About an hour a month. Adobe hides them somewhere in the back end.

Already running

FinanceInbox runs daily at 19:00. It watches Gmail for invoices, converts them to GBP and writes them into the ledger. I haven't typed a transaction by hand since July.

And the hole it had

Coverage equals the inbox, so a vendor that never emails a receipt is invisible. 9 of 18 went missing from one vendor and it cost me £404 before I noticed.

The offer

A monthly browser sweep for the ones that never email. You log in once and it does the rest.

07 / 21

Tom · Commercial Director

The sales spreadsheet, pulling from Attio. I spent a lot of time and credits and it didn’t deliver anything useful.

Already running

The client tracker is a live Google Sheet, fed on a schedule from an external system, that people actually open. I've built it three times for three clients.

Honestly

I haven't built it on Attio. I've built this exact shape, and the hard part was never the source.

08 / 21

Lisa · Head of Delivery

Some of the solutioning is quite poor. Sometimes absolute gibberish. I think its sources are out of date.

You're right

They are. It's answering from memory, because nobody has put the current Shopify docs in front of it.

Now

Let me show you. Two minutes.

09 / 21

Lisa · Head of Delivery

I have a product migration skill. Jose has a better version. Mine is a bit basic compared to his.

The actual problem

The best version of a skill Superco owns is on a laptop in Valencia, and the Head of Delivery in London can't get at it.

The offer

One place where skills live and everyone pulls from. Jose’s becomes yours next week.

10 / 21

Sophie · Content and strategy

The first draft usually sounds very robotic. I want it to ask me the questions rather than the other way round.

Already running

A voice built mechanically from a corpus of 128 real posts, measured from the actual writing rather than described in a tone-of-voice paragraph. It sounds like a person because it was made from one.

The offer

Superco has years of published work, which is a corpus. And a skill that interviews you before it writes a word.

11 / 21

Rachel · Marketing and partnerships

Find the out-of-office replies from people who have left, see if they name someone else, and reply to the event leads automatically.

Good news

That's a sequencer feature, and the one you're moving to has it built in. It never needed a model.

The offer

I'm setting it up anyway. It'll just be on.

12 / 21

Rachel · Client services

I use it to sense-check anything going externally. Not to write it. That has to come from me.

Already running

The copy gate reads a draft against a written standard and tells you what's wrong. The writing stays yours.

The offer

Same pattern with your standard, and your boundary stays exactly where you put it.

13 / 21

Farah · Helix Health

A one-to-two page proposal from a template with the exact services. An easier way to do NDAs. A pitch deck that doesn’t eat credits.

Already running

A document pipeline where one spec file produces the plain-text review copy and the branded docx, so they can never drift apart.

The offer

Your template, your services, one file. The deck is the same idea in a different shape.

14 / 21

Juliet · Head of Growth

Just being able to pick up the phone when I want to.

Honestly

That's a data problem, and the numbers already exist. They're just not in front of you.

The offer

An enrichment lookup wired to the list. Name in, number out.

15 / 21

If you want yours, grab an hour with me this week.

I'll tailor it to how you actually work. I'm promising a look at what exists and a plan, and I'm not promising it's instant.

16 / 21

How mine runs

Six files and a habit.

CLAUDE.mdWho it is for me. Forty lines of how I like things done, read at the start of every session.

SkillsForty-eight of them. Each one is a job I used to do by hand, written down once.

opinions.mdWhat I believe about my craft. It came out of a 44-question interview it ran on me.

writing-style.md and design-system.mdWhat good looks like, as a check that can fail. This page went through both.

MemoryFour hundred and thirty-five things it got wrong once and won't get wrong again.

The habitNothing ships unrendered, nothing ships unsampled, and every mistake gets written down where the next run reads it first.

17 / 21

The parts I'd show a friend

Things that run without me.

FinanceInboxDaily at 19:00. Gmail to the ledger, in GBP. No typing since July.

LucaA WhatsApp number in my client chats. Message it an instruction and it runs my whole setup.

LocalWatchChecks every automation hourly and repairs the ones that fell over.

MonthlyLoopEvery client's 30-day review, written and waiting for me at 06:30.

The census266,522 stores read, 24,071 checked by hand. One page.

This deckWritten, checked and hosted the same way. It reads on its own afterwards.

18 / 21

Make whatever you want

Four steps, and none of them needs a terminal.

01Write down what you believeOne page on how your job should be done. Let it interview you if that's easier. That's your opinions file.

02Make a folder and tell it who it isA short CLAUDE.md in the project folder. Cowork reads it first, every time.

03Do the task once with a recorder onHand it the recording and ask for a skill. Customize, then Skills, then upload. That's the whole format.

04Run it through a check before you trust itA plan written before the work, a build, a render, and a check by something that didn't do the building.

19 / 21

Or send me the thing you want built, and I'll run mine on it.

Step four is the part people skip. I've got a loop that does it: it writes the scoring rubric before the build exists, so the check can't be bent to fit what got made. You get it back with the score.

20 / 21

Back to the start

So. Did it work?

21 / 21

That's it

Ask me anything.

This page was made the same way. It's yours to keep, and it reads on its own.