Superco · 7 September 2026
I built that.
Nobody wrote any code. Me included.
Since March
What it took.
on AI tooling since May. Claude, OpenAI, Cursor.
on a PC built to run it faster.
tokens through the API in five weeks.
automated calls I never watched.
a day, every day, since March.
I've already paid the learning curve. You get the result.
Why believe any of it
A demo is what it looks like. A system is what it's held to.
From my own notes, 1 August
The first attempt worked from stylesheet grep alone and missed the page’s actual signature elements.
BRAND-NOTES.md, StudioCanal design extraction. I redid it from live computed styles in Chrome, and the mistake stays in the file on purpose so the next pass reads it first.
It's just files
This is a skill. There's no code in it.
That's the real file. Anyone in this room could have written it.
A prompt is gone tomorrow. A skill isn't.
Everything you taught it last Tuesday got thrown away, which is why you keep explaining yourself.
Where it lives
One app. Three tabs. You've already got it.
Design
One brief. Eight worlds.
clients/studiocanal/infographic/mockup-*.html, 1 August 2026.
How the brand gets in
The brand comes off the live page, measured.
The first attempt
I read the CSS and pulled the colours. It missed the dot-grid paper, the framed column and the dotted margins, which were everything that made the site itself.
The fix
Open the real page in Chrome, pull computed styles off real elements including the pseudo-elements, audit two viewports by eye, and write down what the grep missed so it's never missed again.
Getting the slop out
You can spot AI writing at fifty paces. So can I.
The fix is a written standard the model is held to, checked every time by something that can fail. Thirty-four tells so far, and the list grows every time one gets past me.
What it can't do
Four things, plainly.
Your ideas
I asked all of you what you'd hand over. Most of it already exists.
Tom · Commercial Director
Pulling receipts and paid invoices for bookkeeping. About an hour a month. Adobe hides them somewhere in the back end.
Already running
FinanceInbox runs daily at 19:00. It watches Gmail for invoices, converts them to GBP and writes them into the ledger. I haven't typed a transaction by hand since July.
And the hole it had
Coverage equals the inbox, so a vendor that never emails a receipt is invisible. 9 of 18 went missing from one vendor and it cost me £404 before I noticed.
The offer
A monthly browser sweep for the ones that never email. You log in once and it does the rest.
Tom · Commercial Director
The sales spreadsheet, pulling from Attio. I spent a lot of time and credits and it didn’t deliver anything useful.
Already running
The client tracker is a live Google Sheet, fed on a schedule from an external system, that people actually open. I've built it three times for three clients.
Honestly
I haven't built it on Attio. I've built this exact shape, and the hard part was never the source.
Lisa · Head of Delivery
Some of the solutioning is quite poor. Sometimes absolute gibberish. I think its sources are out of date.
You're right
They are. It's answering from memory, because nobody has put the current Shopify docs in front of it.
Now
Let me show you. Two minutes.
Lisa · Head of Delivery
I have a product migration skill. Jose has a better version. Mine is a bit basic compared to his.
The actual problem
The best version of a skill Superco owns is on a laptop in Valencia, and the Head of Delivery in London can't get at it.
The offer
One place where skills live and everyone pulls from. Jose’s becomes yours next week.
Sophie · Content and strategy
The first draft usually sounds very robotic. I want it to ask me the questions rather than the other way round.
Already running
A voice built mechanically from a corpus of 128 real posts, measured from the actual writing rather than described in a tone-of-voice paragraph. It sounds like a person because it was made from one.
The offer
Superco has years of published work, which is a corpus. And a skill that interviews you before it writes a word.
Rachel · Marketing and partnerships
Find the out-of-office replies from people who have left, see if they name someone else, and reply to the event leads automatically.
Good news
That's a sequencer feature, and the one you're moving to has it built in. It never needed a model.
The offer
I'm setting it up anyway. It'll just be on.
Rachel · Client services
I use it to sense-check anything going externally. Not to write it. That has to come from me.
Already running
The copy gate reads a draft against a written standard and tells you what's wrong. The writing stays yours.
The offer
Same pattern with your standard, and your boundary stays exactly where you put it.
Farah · Helix Health
A one-to-two page proposal from a template with the exact services. An easier way to do NDAs. A pitch deck that doesn’t eat credits.
Already running
A document pipeline where one spec file produces the plain-text review copy and the branded docx, so they can never drift apart.
The offer
Your template, your services, one file. The deck is the same idea in a different shape.
Juliet · Head of Growth
Just being able to pick up the phone when I want to.
Honestly
That's a data problem, and the numbers already exist. They're just not in front of you.
The offer
An enrichment lookup wired to the list. Name in, number out.
If you want yours built, grab an hour with me this week.
I'm promising a look at what exists and a plan, and I'm not promising it's instant.
Monday
Four things, and none of them needs a terminal.
skill.md in it is the whole format./schedule in Cowork. Tom already has two running.That's it
Ask me anything.
This page was made the same way. It's yours to keep, and it reads on its own.